TRUFFLE MERLOT

TRUFFLE MERLOT – THE CURE FOR THE COMMON MOTHER’S DAY GIFT Award Winning Wine Targets Fastest Growing Wine Demographic.

Contact   |   Link To Product   |   More Products By This Company

Specifications

Details

TRUFFLE MERLOT – THE CURE FOR THE COMMON MOTHER’S DAY GIFT
Award Winning Wine Targets Fastest Growing Wine Demographic

Monterey, CA (April 25, 2011) With Mother’s Day rapidly approaching, a growing panic is setting in on those who are tired of buying the same old flowers, candy, and other tokens of appreciation we shower on the moms in our lives.

For those wanting to make a bold statement this Mother’s Day, Maverick Wine Group offers a choice designed to satisfy one of the great feminine cravings – chocolate. Truffle Merlot is a full-bodied Monterey Merlot, infused with subtle flavors of rich, dark chocolate, which many equate with the pleasures of comfort, love, and euphoria.

Truffle Merlot capitalizes on the two hottest wine trends in North America: The explosion of female branded wines and the emergence of chocolate and semi-sweet wines. A recent survey by Wine Options found that 60% of frequent wine drinkers have their wine apart from a meal, preferring instead to enjoy wine by itself, in place of a cocktail.

According to Rachel Adams, Vice President of Sales and Marketing for Maverick Wine
Group, “we have capitalized on consumer demands that connect the top buyer in the United States with the insatiable appetite and sinful temptation of chocolate.”

Truffle Merlot is riding a wave of success, racking up awards and buzz in the “hottest new wine” category. The success of non-traditional wine categories has translated to increased sales for distributors across North America, with case sales over 50,000 per month and growing.

This Mother’s Day, encourage the moms in your life to indulge in the decadence of rich, dark chocolate as they enjoy a fine Merlot from Monterey.

Truffle Merlot is produced by Maverick Wine Group of Santa Maria, California and is currently distributed in 31 states in America with 10,000 cases in production.

###
Contact: Rachel Adams FOR IMMEDIATE RELEASE
Maverick Wine Group
(707) 536-0076 x707
rachel@maverickwinegroup.com
www.trufflemerlot.com

Tags

truffle chocolate, wine and chocolate, truffle merlot, chocolate wine, chocolate in wine, chocolate gift, truffle wine, mother's day gift, red wine, chocolate mother's