DOTS Demographics Plus
DOTS Demographics Plus helps target specific markets by providing block-level demographics. It easily integrates into online applications and business processes, allowing you to instantly tap into Census data and millions of other online profiles.
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Specifications
| Web Service Interface | : | SOAP/XML |
| Returns | : | Block-level demographics |
| HTTPS Protocol | : | Encrypts transactions sent to and from DOTS Web svc |
| Detailed Resolution | : | Typical segment includes about 50 individuals |
| Demographics Info | : | Over 5.5 million unique neighborhoods |
| Best Match for Data | : | Block, block group, ZIP and city-level resolutions |
| U.S. Coverage | : | 98% |
Details
DOTS Demographics-Plus integrates with online Web forms or applications to provide customer insight on demand. It taps into an extensive database of more than 5.5 million small-area segments, and instantly appends user-input addresses with the most accurate, timely, and location-specific demographic data available.
Companies, like insurance and real estate agencies use DOTS Demographics-Plus to dig deeper into ZIP code areas and magnify specific neighborhoods. Block-level demographic data is also ideal for evaluating potential site expansions and identifying fraud via like-region comparisons.
---Sample Input---
Address: 802 E Cota Street
City : Santa Barbara
State: CA
ZIP: 93103
---Sample Output---
State CA
City SANTA BARBARA
AreaPopulation2000 19036
AreaPopulationChange2005 4.5
AreaPopulationChange2010 6.8
CountyPopulation2000 392361
CountyPopulationChange2005 4.4
CountyPopulationChange2010 7.3
StatePopulation2000 33581530
StatePopulationChange2005 5.4
StatePopulationChange2010 10.6
AreaAvgSatMath 569
AreaAvgSatEnglish 547
AreaAvgSatTotal 1116
CountyAvgSatMath 523
CountyAvgSatEnglish 508
CountyAvgSatTotal 1031
StateAvgSatMath 498
StateAvgSatEnglish 477
StateAvgSatTotal 975
AreaGradDegree 11.2
AreaBachDegree 23.1
AreaAssocDegree 7
AreaSomeCollege 18.6
AreaHighSchoolGrad 19.6
AreaBelowHighSchoolGrad 20.4
CountyGradDegree 11.1
CountyBachDegree 20.4
CountyAssocDegree 9.8
CountySomeCollege 21.4
CountyHighSchoolGrad 23.4
CountyBelowHighSchoolGrad 13.9
StateGradDegree 9
StateBachDegree 18.9
StateAssocDegree 9.5
StateSomeCollege 20.5
StateHighSchoolGrad 25.3
StateBelowHighSchoolGrad 16.9
AreaPersonalCrimeRisk 76
AreaPropertyCrimeRisk 89
CountyPersonalCrimeRisk 67
CountyPropertyCrimeRisk 69
StatePersonalCrimeRisk 118
StatePropertyCrimeRisk 108
AreaUnemploymentRate 3.7
AreaBlueCollar 52.8
AreaWhiteCollar 47.3
CountyUnemploymentRate 3.9
CountyBlueCollar 45.8
CountyWhiteCollar 54.2
StateUnemploymentRate 4.7
StateBlueCollar 44.1
StateWhiteCollar 55.9
AreaHouseholdIncome 75921
AreaHouseholdSpending 55691
CountyHouseholdIncome 54325
CountyHouseholdSpending 72310
StateHouseholdIncome 69758
StateHouseholdSpending 53013
AreaMedianAge 34.1
AreaAvgHouseholdSize 2.9
AreaHouseholdChildren 59.3
CountyMedianAge 33.1
CountyAvgHouseholdSize 2.8
CountyHouseholdChildren 66.6
StateMedianAge 32.9
StateAvgHouseholdSize 2.9
StateHouseholdChildren 68.9
AreaTempJan 49.6
AreaTempJuly 66.7
AreaRainFall 18.6
AreaSnowFall 0
CountyTempJan 51.1
CountyTempJuly 67.6
CountyRainFall 23.3
CountySnowFall 0
StateTempJan 45.6
StateTempJuly 72.9
StateRainFall 24.3
StateSnowFall 1.2
INCOME DISTRIBUTION
PercentUnder10000 19.53
Percent10000To14999 7
Percent15000To24999 11.95
Percent25000To34999 14.29
Percent35000To49999 12.24
Percent50000To74999 12.54
Percent75000To99999 13.99
Percent100000To149999 2.62
Percent150000To199999 0
Percent200000OrMore 5.83
MedianHouseholdIncome 33417
MedianHouseholdIncome2008 41223
ResolutionLevel N
EthnicDistribution
PercentHispanicOrLatinoOfAnyRace 81.63
PercentNotHispanicOrLatino 18.37
ResolutionLevel B
UrbanClassification
Code U
Description Urban
KilometersToUrbanCenter 2
AGE DISTRIBUTION
PercentUnder5 8.25
Percent5To9 10.33
Percent10To14 6.57
Percent15To19 8.89
Percent20To24 10.09
Percent25To34 21.06
Percent35To44 13.93
Percent45To54 9.45
Percent55To59 2.8
Percent60To64 2.56
Percent65To74 3.36
Percent75To84 1.92
Percent85AndOver 0.8
Percent18AndOver 69.74
Percent21AndOver 64.77
Percent62AndOver 7.53
Percent65AndOver 6.09
MedianAge 27.8
ResolutionLevel N
RACE DISTRIBUTION
PercentWhite 30.61
PercentBlack 8.16
PercentAmericanIndian 0
PercentAsian 2.04
PercentPacificIslander 0
PercentOtherRace 59.18
PercentTwoOrMoreRaces 0
ResolutionLevel B
OtherInformation
Population 49
AreaInSquareKilometers 0.012328
PeoplePerSquareKilometer 3974.69
PercentFemale 46.36
PercentMale 53.64
ResolutionLevel B
ETHNIC DISTRIBUTION
PercentHispanicOrLatinoOfAnyRace 81.63
PercentNotHispanicOrLatino 18.37
ResolutionLevel B
URBAN CLASSIFICATION
Code U
Description Urban
KilometersToUrbanCenter 2
OTHER INFORMATION
Population 49
AreaInSquareKilometers 0.012328
PeoplePerSquareKilometer 3974.69
PercentFemale 46.36
PercentMale 53.64
ResolutionLevel B
Tags
demographics, Web service, U.S. Census Bureau, data, block level data, lead enrichment
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