DOTS Demographics

DOTS Demographics provides ZIP code-level, small-segment demographics for in-depth local-area profiles. It’s built with U.S. Census data, HUD data, current-year demographics, and data culled from millions of consumer purchase records.

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Would you sell bathing suits in the winter? Maybe in California, but not as likely in Minnesota unless the household income in certain ZIP codes includes discretionary dollars that might be used for balmy vacations.

ZIP code level demographic data is eight times more detailed than city-name-only information. By using DOTS Demographics, gain access to information that helps you target messaging, products, and advertising campaigns to get higher returns on your business dollars.

Sample Output for ZIP 93103:

FINANCIAL
AreaHouseholdIncome (dollars) $64,155
AreaHouseholdSpending (dollars) $50,792
CountyHouseholdIncome (dollars) $54,351
CountyHouseholdSpending (dollars) $45,161
StateHouseholdIncome (dollars) $68,226
StateHouseholdSpending (dollars) $52,598
MedianIncome2000 (dollars) $51,161
MedianIncome2005 (dollars) $61,800

POPULATION
AreaPopulation2000 (persons) 11,924
AreaPopulationChange2005 (%) 15.7
AreaPopulationChange2010 (%) 9.3
CountyPopulation2000 (persons) 437,276
CountyPopulationChange2005 (%) -1.7
CountyPopulationChange2010 (%) -4.7
StatePopulation2000 (persons) 6,206,504
StatePopulationChange2005 (%) 0.9
StatePopulationChange2010 (%) 1.7

WEATHER
AreaTempJan (degrees F) 26.2
AreaTempJuly (degrees F) 70.6
AreaRainFall (inches) 48.1
AreaSnowFall (inches) 43.8
CountyTempJan (degrees F) 26.3
CountyTempJuly (degrees F) 70.5
CountyRainFall (inches) 46.6
CountySnowFall (inches) 44.8
StateTempJan (degrees F) 25.8
StateSnowFall (inches) 71.2
StateRainFall (inches) 45.4
StateSnowFall (inches) 47.8

UNEMPLOYMENT
StateUnemploymentRate (%) 3.2
StateBlueCollar (%) 38.7
StateWhiteCollar (%) 61.3
AreaUnemploymentRate (%) 2.3
AreaBlueCollar (%) 40.5
AreaWhiteCollar (%) 59.5
CountyUnemploymentRate (%) 3.4
CountyBlueCollar (%) 45.4
CountyWhiteCollar (%) 54.6

CRIME
AreaPersonalCrimeRisk * 6
AreaPropertyCrimeRisk * 3
CountyPersonalCrimeRisk * 124
CountyPropertyCrimeRisk * 101
StatePersonalCrimeRisk * 74
StatePropertyCrimeRisk * 78
*Indexed Value - National Average is 100

HOUSEHOLD
CountyAvgHouseholdSize (persons) 2.5
CountyHouseholdChildren (%) 69.9
StateMedianAge (years) 36
StateAvgHouseholdSize (persons) 2.5
StateHouseholdChildren (%) 67.5

AGE
AreaMedianAge (years) 38.9
AreaAvgHouseholdSize (persons) 2.3
AreaHouseholdChildren (%) 68.7
CountyMedianAge (years) 35.5

EDUCATION
AreaAvgSatMath (points) 0
AreaAvgSatEnglish (points) 0
AreaAvgSatTotal (points) 0
CountyAvgSatMath (points) 480
CountyAvgSatEnglish (points) 479
CountyAvgSatTotal (points) 959
StateAvgSatMath (points) 493
StateAvgSatEnglish (points) 489
StateAvgSatTotal (points) 982
AreaGradDegree (%) 6.8
AreaBachDegree (%) 15.6
AreaAssocDegree (%) 10
AreaSomeCollege (%) 13.6
AreaHighSchoolGrad (%) 38.4
AreaBelowHighSchoolGrad (%) 15.7
CountyGradDegree (%) 7.3
CountyBachDegree (%) 14.2
CountyAssocDegree (%) 8.9
CountySomeCollege (%) 13.6
CountyHighSchoolGrad (%) 37.5
CountyBelowHighSchoolGrad (%) 18.4
StateGradDegree (%) 11.6
StateBachDegree (%) 20
StateAssocDegree (%) 8.5
StateSomeCollege (%) 13.7
StateHighSchoolGrad (%) 32.6
StateBelowHighSchoolGrad (%) 13.6

Tags

demographics, Web service