My DNA Fragrance "Exclusive"

My DNA uses the latest in DNA science to combine genomics with fragrance formulation to bottle your DNA in an individual-specific composition of notes and accords. A fragrance that is Exclusively You!

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My DNA combines the latest in DNA science to combine genomics with fragrance formulation to bottle your DNA in an individual-specific composition of notes and accords. My DNA Fragrance’s revolutionary perfumery process impacts the way perfume is made in a world that has exhausted every possible fragrance combination in the quest to supply the unquenchable thirst for fragrant elixirs.

Noted marketing authorities and trend reports have considered My DNA Fragrance the most uniquely personal brand available today.*See Below

Each fragrance is individually formulated, not mass-produced after the analysis of a buccal swab from the customer.

All Company procedures are compliant with the HIPAA act of 1996. In compliance with this act all physical DNA samples are destroyed in accordance with federal regulations. DNA samples are never sold for research or submitted to forensic databases. Fragrance formulations for each customer are stored in a separate data system for reference upon fragrance reorders.

Our perfumery process is engineered to provide our customers with the exclusive opportunity to design their signature fragrance from their choice of perfume or cologne and comes in an aluminum bottle. The fragrance is environmentally friendly as it does not contain alcohol and has healing properties for your skin containing aloe vera and jojoba oil.

Why we use an aluminum bottle for our fragrances

Its simple! To preserve your fragrance.

Fragrance compounds in perfumes will degrade or break down if improperly stored in the presence of heat, light, oxygen or extraneous organic materials. The presence of oxygen in the head space of the bottle and environmental factors will alter the smell of the fragrance after awhile.

Perfumes are best preserved when kept in light-tight aluminum bottles and refrigerated to relatively low temperatures of about 37-47 degrees Fahrenheit.

My DNA Fragrance elected to use an aluminum bottle to preserve the fragrance by protecting it from sunlight.

We believe you define your fragrance, it does not define you.

My DNA Fragrance is "Exclusively You!"

* New Products Incorporate Biochemistry and Alternative Medicine - Mintel International Group's Director of Beauty Innovation for the Americas, Taya Tomasello quotes "Mood Beauty" in LA Times Article by Alene Dawson.
* Status Stories Trendwatching.com names My DNA Fragrance amongst one of the latest Status Story Brands
* Customized Branding: Consumers Get Creative Control "Perhaps the most uniquely personal brand available today is “My DNA Fragrance,” which creates a customized perfume based on a human DNA profile" Barry Silverstien, a 25-year advertising and marketing veteran and co-author of The Breakaway Brand
* Masstige Brands: the Democratization of Luxury "New Masstige products like My DNA Fragrance give consumers conversation starters that let them express their personal Status Stories." - Allyson Stewart-Allen, the world's leading authority on trans-Atlantic Business, International Marketing and Working Across Business Cultures.

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perfume, cologne, Fragrance, designer perfume, dna perfume, My DNA Fragrance