Levis Tarun Tahiliani

Mid-rise straight leg, destructed jeans with chintz and chains combined with draped pique jersey chintz layered top.

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Speaking at the occasion of the LFW Launch Event, Mr. Shyam Sukhramani, Marketing Director, The Levi's® Brand – India, said – “Levi's® has always stood for pushing the boundaries through strong consumer-relevant innovation. We believe in constantly re-engaging with our consumers by exposing them to new expressions of the brand that they love and cherish. Our collaboration with Tarun Tahiliani, is an attempt to bring together the best of what we have around the world, and impart it a distinctly Indian flavour – very much in keeping with the India revival that the world is currently seeing. It is our strong belief that fashionable young women in India who love jeanswear will find in this collaboration, something to make their own and treasure.”

The key thing to watch for in the line being presented this season will be the application of finishing and embellishment techniques hitherto unseen in the denim domain, on a collection which will showcase the most up-to-date silhouettes and trends. The line is slated to be unveiled on Monday, 30 March 2009 at 7:00pm (day 4 of LFW).

The previous Levi's® x Tarun Tahiliani line has met with much critical and popular acclaim – having featured in a variety of fashion reviews and editorials across the globe. Recently, noted Indian actor Priyanka Chopra, was seen adorning one of the creations from this collection in a song from her latest film. Enquiries for the collection have also been pouring in from around the world, and with their upcoming show at the next edition of LFW, Levi's® and Tarun Tahiliani promise to take the jeanswear scene in India to a whole other level!

The Levi's® x Tarun Tahiliani collections will retail at select exclusive retail destinations across India. Levi's® Gen Next – encouraging upcoming Indian fashion talent
Levi's® Gen Next is the stage at LFW through which new and emerging designers will get an opportunity to showcase their offerings to the fashion community. Through the Gen Next platform, Levi's®, the original jeans brand, draws attention to the next big things in the world of fashion, and the creators of the same – furthering a legacy that started way back in 1873 – with Levi Strauss recognizing the potential of riveted clothing.

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levis india, levis jeans india, tarun tahiliani, levis collections, levis specials